Executive coaching involves a series of individual interactions between a manager or executive and an external coach. The goal of coaching is to equip people with the knowledge and opportunities they need to develop and be more effective. Behavior change is the goal of most executive coaching. When an organization uses coaching as a last-ditch effort for an executive who is hesitating and needs to “be saved”, all the meaning of coaching has been lost.
The interviews that the executive coach conducts at the beginning and end of the training should also tell a clear story. Executive coaching helps people find the resources within themselves to create a sustainable transformation. Executive coaching is different from other types of approaches because it is based on relationships, focuses on the individual and how he shows himself as he leads, and is designed to establish a personal connection that gives way to organizational transformation. Not all executive coaches are as indifferent as those in Mansfield to underlying psychological disorders.
In fact, many coaches gain control similar to that of Svengali over the executives they train and the CEOs they are accountable to, sometimes with disastrous consequences. From the beginning of executive coaching participation, there must be metrics that serve to evaluate your progress and provide measurable results. For some participants, without addressing these underlying challenges, the benefits of executive coaching will be limited at best. Of course, maintaining a long-term executive coaching relationship has its advantages, but even a brief participation as a coach in turbulent times can be an effective experience that allows you to set clear objectives and face a crisis with confidence.
The idea that an executive coach can help employees improve their performance quickly is a big selling point for CEOs, who prioritize results. Garvin was under control during this difficult time, so he skipped the usual steps and sought the services of an executive coach on his own. The benefits of an excellent executive coaching program can be felt even for years to come, as it can improve goal setting (and achievement). Executive coaching helps leaders feel that they have a greater sense of self-understanding, purpose, and clarity about the next steps to drive change.
Finally, executive coaches not educated in the dynamics of psychotherapy often exploit the powerful power they develop over their clients.